Tate & Lyle

Concepts (Art Direction & Copy) & Design

For the first time in 150 years, 1HQ brand agency were asked to rebrand and “resurrect” the famous dead Lion we’d all known (or not known) to Love.
I was asked to think of ways in which we could activate and celebrate this relaunch across multiple channels and touch points, including simple OOH,
larger than like museum takeovers, and I wrote a short script for a video that could live on social media / TVC.