Amex / Formula 1 Partnership

Senior Creative on the team responsible for the creation of Fan Activation and hospitality at Formula 1 races, globally. My task as a Senior Creative on the team is to come up with activation ideas for the space, graphic languages throughout, from fabrication to digital, and interior layouts for premium hospitality lounge spaces.
The following images demonstrate some of the key parts of the activations I have played a part in, ideating the structures themselves and the activations that go in them, floor plans and interior design for
premium hospitality suites, Illustrations I created for physical phone charms and digital assets,
and a photo shoot I directed with Ava Dobson, an American Express F1A Academy driver at Silverstone.